Give Your Brand the iPhone Halo

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iMedia Connection shares some tips on how to get your site onto the iPhone, and how to keep it there:

Be compatible with Safari
The iPhone browser is based on the same WebKit technology that powers Safari. If your brand site works in Safari, at least you know that it will be basically operable in the iPhone.
Create a new, short URL
As much as Apple has tried to improve the thumb-numbing experience of typing into a Smartphone, it’s still aggravating to type long URLs into the browser. By creating a nice, short URL, you’re helping users get to your site without any hassle.
Use the regular site to promote the iPhone site
One of the niceties of the iPhone browser is that it automatically syncs with your desktop-based Safari bookmarks. Personally, I have a folder set aside in my bookmarks menu just for sites that are worth visiting via the iPhone. If you have developed a site that is specially formatted for use with the iPhone, promote it on your main web property and in your email marketing. Aside from linking your brand with the “cool factor” of the iPhone for those who don’t have the device, you’re also giving the multitude of iPhone users a quick way to keep your site effortlessly accessible from the palm of their hand.

iPhonify Your Site!