Why Don’t Apple or ATT Have iPhone-Ready Designs?

{ August 14th, 2007 }

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Evan Roberts at MarketingShift ponders:

When you first fire up the iPhone’s safari browser you get a few default bookmarks, two of which are Apple.com and Att’s My Account page. Now my question is why are these two site’s not iPhone ready?

The answer is simple: Apple designed the iPhone to browse the standard internet.

Now this isn’t news. We’re all well aware of the Apple’s iPhone sales shtick.
From Apple.com:

With its advanced Safari browser, iPhone lets you see web pages the way they were designed to be seen…

We know this device is the first of its kind.

We also know that Steve Jobs anticipated the hundreds of iPhone-focused applications.

But do you think he could have predicted Bank of America creating a version of their site for the iPhone? Do you think he saw himself browsing his Facebook friends, restarting his Media Temple server, or listening to an ESPN podcast straight from an iPhone optimized site?

He’s Steve Jobs. How could he have not?

So the questions still stands: